![Laura Busche, Lean Branding Quotes: People relate to people, and if your brand feels like people, they’ll relate to you, too.](https://www.quoteslyfe.com/images/collection3/quotations128/People-relate-to-people-and-if-your-128709.jpg)
People relate to people, and if your brand feels like people, they’ll relate to you, too.
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Other quotes of Laura Busche, Lean Branding
![So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.](https://www.quoteslyfe.com/images/collection3/quotations128/So-you-don-t-have-money-to-128695.jpg)
So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.
![Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.](https://www.quoteslyfe.com/images/collection3/quotations128/Research-conquers-doubt-It-aligns-everyone-around-128700.jpg)
Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.
![Brands play in an exciting sandbox of symbolic meanings.](https://www.quoteslyfe.com/images/collection3/quotations128/Brands-play-in-an-exciting-sandbox-of-128702.jpg)
Brands play in an exciting sandbox of symbolic meanings.
![People change, and so do their aspirations, and so should brands.](https://www.quoteslyfe.com/images/collection3/quotations128/People-change-and-so-do-their-aspirations-128703.jpg)
People change, and so do their aspirations, and so should brands.
![Make sure you test your brand story’s recipe with whomever you’re cooking it for.](https://www.quoteslyfe.com/images/collection3/quotations128/Make-sure-you-test-your-brand-story-128704.jpg)
Make sure you test your brand story’s recipe with whomever you’re cooking it for.
![Lean brands are the result of continually testing assumptions.](https://www.quoteslyfe.com/images/collection3/quotations128/Lean-brands-are-the-result-of-continually-128705.jpg)
Lean brands are the result of continually testing assumptions.
![Do everything in your power to make customers go confidently in the direction of their purchase intention.](https://www.quoteslyfe.com/images/collection3/quotations128/Do-everything-in-your-power-to-make-128706.jpg)
Do everything in your power to make customers go confidently in the direction of their purchase intention.
![Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.](https://www.quoteslyfe.com/images/collection3/quotations128/Brand-and-product-don-t-compete-Brand-128707.jpg)
Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
![Products shouldn’t just work well, they must unfold well.](https://www.quoteslyfe.com/images/collection3/quotations128/Products-shouldn-t-just-work-well-they-128708.jpg)
Products shouldn’t just work well, they must unfold well.
![Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.](https://www.quoteslyfe.com/images/collection3/quotations128/Positioning-is-finding-the-right-parking-space-128710.jpg)
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.