People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

What's a Laster? A dead man.

People who want to sit around, star gaze and talk about their dreams are my favourite kind of people.

Vampires always order hot drinks. They aren't going to drink them; but they can feel the warmth and smell them if they're hot, and that is so good.

Everybody who cares for his art seeks the essence of his own technique.

Arbitrary power is the natural object of temptation to a prince, as wine and women to a young fellow, or a bribe to a judge, or avarice to old age.

Tiger got to hunt, bird got to fly; Man got to sit and wonder 'why, why, why?' Tiger got to sleep, bird got to land; Man got to tell himself he understand.

It is useless to deny that, unless one has a genius for imparting knowledge, teaching is a drudgery.

I took a job in a comedy club - not doing stand-up comedy, because that's my idea of hell, but in the office - and I went traveling.

Pretty much anything you laughed at in the second half of the 20th century can be traced back to Your Show Of Shows.

If you don't like me, there must be something wrong with you.