People want to go where they wanted to be led.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

The best defense against propaganda: more propaganda.

Who is John Galt?

Therefore, when we neglect to fear such a brittle monstrosity, we render it powerless.

All art is an expression and extension of ourselves.. Art finds its deepest value when it is the authentic expression of a deep human experience.

Just like your body naturally responds positively to some foods, your mind naturally responds positively to some thoughts.

I enjoy the freedom of the blank page.

Fear is blind. There are some options in it, but they're very limited as compared to the options available to the fearless mind.

I was once asked if I had any ideas for a really scary reality TV show. I have one reality show that would really make your hair stand on end: "C-Students from Yale".

He didn't ask what I was thinking, which was out of character for him. I guessed that meant that he was just as nervous as I suddenly was.

My timing in life has been extraordinary. I've ridden the crest of the wave of the women's movement.

Our show is different, because it's not about law and order, it's about psychology, the intent of somebody.