People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

It's better to have 100 people love you than to have 1,000,000 people like you.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

Do things that won't scale; it will teach you.

Build something 100 people love, not something 1 million people kind of like.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

If only we'd stop trying to be happy, we could have a pretty good time.

When you come to a fork in the road, be still, and see with your mind's eye. There you find the clarity you seek.

Design in black and white. Add color for emphasis, when your design is complete.

I hate you most because you attract, but are not strong enough to pull me to you.

No one will ever win the battle of the sexes; there's too much fraternizing with the enemy.

Every day that we spent not improving our products was a wasted day.

My record company had to beg me to stop filmin' music videos in the projects. No matter what the song was about, I had 'em out there.

'I could kill you like this,' Peter whispered. 'Just press and press until you're dead'.

I was probably in the best shape of any athlete at the time, but you don't get to pass judgment on yourself.

If ever there was a time for a PM ready and able to do the job from day one, this is it.