People who think well, write well

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The promise of a kiss will carry us forward.

To love abundantly is to live abundantly, and to love forever is to live forever.

My intuition comes up with better stuff than my head, I think.

Life is hard. It is not too short, it is too long. But you have to learn how to live; you have to have a sense of humour.

I smoke cigars because at my age if I don't have something to hang on to I might fall down.

Nor deem the irrevocable Past As wholly wasted, wholly vain, If, rising on its wrecks, at last To something nobler we attain.

You never can expect what people's reactions are going to be. You can only hope that everyone feels the way that you do.

My ability to function effectively will not affect my ability to serve as commander-in-chief.

I take almost no notes when I write. I have one notebook - this old green leather notebook that my dad gave me a decade ago.

Man is born only as a potential. He can become a thorn for himself and for others, he can also become a flower for himself and for others.