Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Design your life to minimize reliance on willpower.

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Plant a good seed in the right spot and it will grow without further coaxing

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

The calculus is the greatest aid we have to the application of physical truth in the broadest sense of the word.

Put hot triggers in the path of motivated people.

Design your site so it looks professional

Geometry is the noblest branch of physics.

The clearer the teacher makes it, the worse it is for you. You must work things out for yourself and make the ideas your own.

You are about to awake when you dream that you are dreaming.

It was frustrating and exhausting to gather bits of disconnected information without understanding how it all fitted together.

If death is necessity life is a choice

Of all calamities this is the greatest.

Did you know I started out as a stand-up comic? People don't believe me when I tell them. That's how I saw myself, in comedy.

I've got plenty of love in my life already in the form of my sons and a few good friends who I value dearly.

I do not think I had ever seen a nastier-looking man. Under the black hat, when I had first seen them, the eyes had been those of an unsuccessful rapist.

I'm very blessed that I get to dabble in both music and movies, and as long as people are willing to accept me in both roles, I'll be there.

The eye is made to see and not to think.... A good photograph is a surprise. How could we plan and foresee a surprise? We just have to be ready.

Those who have come here to hate should leave now; for in their hate, they only betray themselves.