Persuasion is not a science but an art

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Always bet on the underdog. They've got ambition and nothing to lose.

Because you're a girl and when a girl says she's fine, she's lying.

I know there are reporters who ridicule pundits.

Britain is a very small country with a very large press.

The history of the world, as it is written and handed down by word of mouth, often fails us completely; but man's intuitive capacity, though it often misleads, does lead, does not ever abandon one.

Today is the first day of the rest of your life, and if you screw that up, you can start again tomorrow.

What joy can the years bring half so sweet as the unhappiness they've taken away?

[M]an is fulfilling the purpose of existence who no longer needs to have any purpose except to live. That is to say, who is content.

That decision to commit your life to certain principles and a certain narrative, if I wrote a paper on that, I know I'd find inconsistencies.

I'm not afraid to use my personal experiences and put them into a song. I think that's when you get the best stuff anyway, when it's real emotion.