Play to win, but enjoy the fun.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If you have a very strong will to travel, the road will suddenly appear before you!

It's because you absolutely love the sport.

The best path through life is the highway.

I'm just an animal guy. I feel like every creature has some purpose, whether I know it or not.

It is hard to battle anger, for whatever it wants it pays from the soul.

I wanted to be a huge star and I have failed.

I think that taking ballet is one of the best things a girl can do. Period.

If you think of something, do it. Plenty of people often think, “I’d like to do this, or that.

I was absolutely delighted that those shows have been preserved.

The training of a Mord-Sith takes years - to learn to handle the pain. I guess it's also why only women are Mord-Sith, men are too weak.