Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Losing something is difficult while gaining something is easier. So try to gain beauty and make your life prettier.

The ideal never comes. Today is ideal for him who makes it so.

Something about glamour interested me. All my schoolbooks had drawings of women on terraces with a cocktail and a cigarette.

I've had songs written during the Falklands war, and during the first Gulf war I got letters from soldiers saying they were listening to these songs, like Island of no return.

We need to listen to one another.

When you don't have love, it's like there's a party going on, and everybody was invited, except for you. And you just happened to be walking by that house in the rain...

You are here to do something you are uniquely created for. No one else can do it like you can, that's why you're here

Work is a dull thing; you cannot get away from that. The only agreeable existence is one of idleness, and that is not, unfortunately, always compatible with continuing to exist at all.

Only the dead know Brooklyn.

Trust is the byproduct of integrity.