Politics is gut; commercials are gut.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

It seems easier to make a career out of comedy now than it was in the 1980s.

I'm glad Hurricane Katrina happened. It taught us an important lesson: black people can't swim.

How do I feel about being a star now? Well I still try to live life and enjoy what I am doing.

Stupidity has a certain charm - ignorance does not.

Love can be used to drain people. Through eye contact people send a cord out to drain you long distance. Through sexual manipulation, anyone who can make you like them can drain you.

I much prefer being in the studio or on stage and staying out of the mainstream really.

As the aeroplane is the most mobile weapon we possess, it is destined to become the dominant offensive arm of the future.

Where one person shapes their life by precept and example, there are a thousand who have shaped it by impulse and circumstances.

It's been said that the men in my books have been absent, or weak, or creepy.

Examine thus yourself from every side. Note harmful thoughts and every futile striving. Thus it is that heroes in the bodhisattva path Apply the remedies to keep a steady mind.