Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

I belong to this notebook and this pencil.

He's not just the best centre-forward in the British Isles, but the only one. (about Ian St John)

A placated bully is a hand-fed bully.

Dalton Trumbo was constantly criticizing the membership [in the Communist Party], and was opposite to being a loyalist.

There was no glam squad, whatsoever. There were no dressing rooms. There were no bathrooms. Let's start at our base level. We didn't have toilet paper. We went to the woods to use the bathroom.

Cooks must feed their egos as well as their customers.

Some things weren't designed to understand.

Humiliation is a guest that only comes to those who have made ready his resting-place, and will give him a fair welcome. ... no one can disgrace you save yourself.

I have no doubt in mind that I justify the space I take up in the world.