Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Best practices are those practices that generally produce the best results or minimize risk.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

We must stop relying on our human strength, instead seek grace.

So now what?” I ask.She is quiet for a long time, long enough that I assume she’s gone to sleep.“I think this is just part of it, ” she says. “Civilisations fall. People keep going.

There is no present or future only the past happening over and over again now.

To have the translator be a figure in the book's presentation seems like a big thing, especially for a book that's really popular.

I think three or four years ago, people would have said my biggest weakness was that sometimes I was awkward on television, with my stammer, but I think they'd say that much less now.

In football a man was asked to do a difficult and brutal job, and he either did it or got out.

When a photographer or a person sees your beauty, your inner beauty, it makes you feel special like, "Wow, someone saw that within me."

You have to lose yourself in the team and you have to lose yourself in the game

I like to look at a tree and see that it's love. Don't you?

Remember, not one penny can we take with us into the unknown land.