Position yourself with something that captures your curiosity, something that you're missionary about.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

One thought driven home is better than three left on base.

Oh longing for places that were not Cherished enough in that fleeting hour How I long to make good from afar The forgotten gesture the additional act.

I understand about the relative strengths of people, and I don't think people have to be anything. They can be nothin' if they want to be.

Through the small tall bathroom window the December yard is gray and scratchy, the tree calligraphic.

Romantics value intensity over stability. Realists value security over passion. But both are often disappointed, for few people can live happily at either extreme.

We are sometimes asked what the result would be if we put four +'s in one gene. To answer this my colleagues have recently put together not merely four but six +'s.

Some people have the power but not the willingness to help. Others have the willingness but not the power. God has both.

The separation of a childless couple is dramatic, but the separation of a couple with children is always tragic.

I wonder how it is that people's philosophies have come to spin faster than the changing seasons.

The house is a castle which the King cannot enter.