Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

To become an artist you have to be curious.

All teenagers have this desire to somehow run away.

Can't win without talent, you know.

Even if you're Bill Gates, you've got problems. I'm sure he would probably easily give a few billion dollars to get rid of all the problems that he has.

Don't waste your energy on those who don't get on your bus.

Those who vote decide nothing. Those who count the vote decide everything.

And that sweet city with her dreaming spires, She needs not June for beauty's heightening.

I am brave, but I take a view. It is an educated view. I am careful. I am not reckless.

Though you may not be able to change it, you can handle an ugly situation beautifully.

I propose that 100,000 degenerate Britons should be forcibly sterilized and others put in labour camps to halt the decline of the British race.