Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Did you notice there aren’t any average kids anymore—only Gifted and Disposable?

No book is written

God has a habit of using people, their gifts, and their resources to carry out His plans. In fact, we were created to be God’s deputies, doing His work on earth.

One leader, one people, signifies one master and millions of slaves.

Make-up is actually something I've always really loved.

The desire for order is the only order in the world.

The mother is the child's supreme parent.

When I write songs I write for myself...I'm writing it as a form of expression, and hoping to find an audience, an audience that responds to music that is honest and lyrical and tells stories.

There's such a wealth of great music, clothes or whatever. There is so much great stuff out there, that why would you not still be interested if you've grown up in that kind of culture?

Transition is the natural process of disorientation and reorientation that marks the turning points in the path of growth...transitions are key times in the natural process of self-renewal