Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Don’t you realize the Internet is just a way for millions of sad people to be completely alone together?

Life is a journey. We hear it often. Do we care about the intermediate destinations? No, we are sleeping and dreaming. If this is true, how can we pursue life as our journey?

I'm sure there will come a time when I won't be able to, you know, walk around so easy sometimes, or it's just things that I don't necessarily want. I don't really necessarily want to be famous.

A conscious mind is a mind with a self in it.

Companies in Europe should stop trying to do the U.S. version of a European idea.

I love Fun. They're great guys. They're incredible artists and musicians.

The idea that men 'lose control' around a woman in a short skirt is insulting to men, completely relieves perpetrators of responsibility, and erases and ignores male victims.

I think thats the most important job of a novelist - to bring authority to their writing.

I love this game, I love this sport, I love this league. Why don't I get my own team? (English Premiership football club)

Used titanium hunting knife: sixty-three dollars. Value: priceless.