Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

Being hypnotized by content is a disease.

As long as one person reads the bullshit I put on paper, and likes it, i'll keep writing.

The pedigree of honey Does not concern the bee A clover anytime to him Is aristocracy.

I'd tell any girl who continues to love gymnastics enough to want pursue a college scholarship to keep pushing yourself 100% in the gym every single day.

Silence is our enemy, and sound is our weapon.

Farmers and people who make a living from the land are finding it impossible to survive. So the first step is to get out of that place. Come to the city where there are opportunities.

I hate race discrimination most intensely and in all its manifestations. I have fought it all during my life; I fight it now, and will do so until the end of my days.

Such Roots as are soft, your best way is to dry in the Sun, or else hang them up in the Chimney corner upon a string; as for such as are hard you may dry them any where.

Things changed with the discovery of neutron stars and black holes - objects with gravitational fields so intense that dramatic space and time-warping effects occur.

Look, I haven't had hardly any bad luck. I never look at it that way.