Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

In times of sorrow, be still.

And for the world's orphans. A portion of this book's proceeds will go to you.

As long as the Earth can make a spring every year I can. As long as the Earth can flower and produce nurturing fruit I can because I'm the Earth. I won't give up until the Earth gives up.

For me teaching has provided community and livelihood and the satisfaction of passing along what I've learned to others.

It's very hard to understand when you're not out there but voting somebody off on Survivor almost feels like you're killing them.

The dog has got more fun out of Man than Man has got out of the dog, for the clearly demonstrable reason that Man is the more laughable of the two animals

Unfortunately, most actors want to play off their own personal mystique and good looks and whatever, but that will only carry you but so far.

In the approach to virtue there are many steps.

Jesus brings mystery, paradox, and tension - rarely did someone get a straight answer out of Him

It is an interesting balance in trying to find players to make your team really good and at the same time running a financially sound operation. That is the challenge for every team.