Products are made in the factory, but brands are created in the mind.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

The beauty of a new day can only be seen through the mental eye of one who understands that everyday is full of limitless opportunities and possibilities.

Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.

I always feel comfortable, basically in any situation except perhaps airports.

he stood against the wind and let it peel him clean

She gritted her teeth. She was here with Sebastian, on her way to see a powerful warlock, and mentally she was maundering on about the way Jace smelled.

Jealousy is nothing more than a fear of abandonment

Based on my own experiences, I made sure, and I'm proud of this, that the Common Core curriculum is hard on plagiarizers.

No fat batboy is invisible.

The potential beauty of human life is constantly made ugly by man's ever-recurring song of retaliation.

Integrating in the Church doesn't mean receiving communion.