Products are produced in the factory; brands are produced in our minds.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Put a little fence around it!

Some people have to move, physically, to "get" something. But if you're stuck in a chair, that's not your limitation - it's simply not an optimal condition for you.

There is never one absolutely right thing to do. All you can do is honor what you believe, accept the consequences of your own actions, and make the best out of what happens.

[John Adams' writings] had indicted the United States for slavishly copying the English constitution by erecting bicameral legislatures in their state constitutions, most drafted in 1776.

Our constitution enshrines the rule of law, freedom of worship and expression, we cherish these values too.

Read between the lines and free your mind

Government works less efficiently when it begins to grow out of control and takes on more and more of the responsibilities that belong to the citizens.

Winning and losing aren't all they're cracked up to be, but the trip to the destination is.

One is what one is, and the dishonesty of hiding behind a degree, or a title, or any manner and collection of words, is still exactly that: dishonest.

The need to eat, sleep and dry out plays havoc with your sense of wonder.