Products with higher user engagement have the potential to grow faster than their rivals.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

The victim mindset dilutes the human potential. By not accepting personal responsibility for our circumstances, we greatly reduce our power to change them.

You would not want to be responsible for someone else’s happiness, so please do not hold someone else responsible for yours!

Never take the first brick out of the wall unless you know it is meant to fall

A person may be Baptized, and yet not born again to grace, in consequence of not having the necessary dispositions at Baptism.

Only the disenfranchised can party with abandon.

Earthlings are the great explainers, explaining why this event is structured as it is, telling how other events may be achieved or avoided.

Old houses are full with memories and that's why they resist to collapse!

Some days you feel like this is really going well. You can tell. Other days, you're just drawing like a farmer and you don't know why.

For in religion as in friendship, they who profess most are ever the least sincere.

As you seek new opportunity, keep in mind that the sun does not usually reappear on the horizon where last seen.