Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

By stepping outside your comfort zone to do something peculiar, you confirm that you can do more than you've done. Move out!

I know there's a proverb which that says 'To err is human, ' but a human error is nothing to what a computer can do if it tries.

I left a pause. ‘You sound like a certain kind of surgeon. A lot more interested in the operation than the patient.’ ‘I should not like to be in the hands of a surgeon who did not take that view.

She is afraid of divorce, which will free her, as she was not enough afraid of marriage, which trapped her.

Fame is a weird one. You need to distance yourself from it. People see a value in you that you don't see yourself.

The grace of God exalts a man without inflating him, and humbles a man without debasing him.

The novelist helps us to see things we might not notice otherwise.

What better model of a synthesis than a nocturnal dream? Dreams simplify, don't they?

I would hope that wherever Sheryl Crow, Paula Cole, and Fiona get played is where I'd be played. And right now that seems to be the modern Adult Contemporary market.

If I don't like it, I don't want to rant about it. There will be things that I vent about if I'm passionate enough, but there are plenty of scathing voices out there already. Who needs another?