Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

We live life not only for ourselves but for others.

A man with a finite life can only dream to have an infinite journey and the good news is that any dream has the potential to turn into a reality

Trying and getting hurt can't possibly be worse for you than being... stuck.

Cleverness is serviceable for everything, sufficient for nothing.

All the modelling we do shows that the climate is poised on the jump up to a new hot state. It is accelerating so fast that you could say that we are already in it.

Many senators have developed a canny sense of what will play best for the audience.

We all now tell stories by cutting from one dramatic scene to the next, whereas Victorian novelists felt free to write long passages of undramatic summary.

I've always really liked theater. It fascinated me. You can create a reality and get people involved in that reality. It takes place in real time.

For me, the most fascinating interface is Twitter. I have odd cosmic thoughts every day and I realized I could hold them to myself or share them with people who might be interested.

All I can do is write my stories for mankind, and rest easy.