Readers want what is important to be clearly laid out; they will not read what is too troublesome.

White space is to be regarded as an active element, not a passive background.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Perfect typography is more a science than an art.

My errors were more fertile than I ever imagined.

Asymmetry is the rhythmic expression of functional design.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

A few will say no, but many will say yes…remember that every No will get you closer to the many yeses as long as you have a system that works for you.

dont look at someone and wish to be them because you dont know if someone else is looking at you and wishing to be you

You are moving on the chariot of your desire whatever you are thinking is always right.

Everything is a sin. It all depends on which person you happen to offend with your free will.

Women are all so far Machiavellians that they are never either good or bad by halves; their passions are too strong, and their reason too weak, to do anything with moderation.

Knowledge without devotion will be like a misfire.

In any film there's always a historical implication.

Some plays just come out of me, just on instincts. I'll make a play and wonder, How did I do that?

We are sure to get the better of fortune if we do but grapple with her.

Do not compute the totality of your poultry population until all the manifestations of incubation have been entirely completed.