Real time is a new mindset in marketing, and that's what inbound marketing is all about.

On the web, you are what you publish.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Think like a publisher, not a marketer.

Creating great content that educates and informs is always the best marketing strategy.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Social Media are tools, Real Time is a mindset.

Marketing is not about your agency winning awards. It's about your organization winning business.

The urgent can drown out the important.

Don't start by talking about your products and services instead think about the people you are trying to reach

It’s hard to tell sometimes if Etheny’s stories are true, as you will see, so I will lay down the story as she told it to me to allow you to decide for yourself.

Money may kindle, but it cannot by itself, and for very long, burn.

I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.

I don't think anything I could ever do could make Gene Kelly look better than he was.

My brother was an improviser. He's now a lobbyist, but he used to perform improv in the city when he was in high school, and one of the funniest guys I know to this day.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

Bill [Gates] and I believe philanthropy can only be effective if it starts things and proves whether they actually work or not. That's the place that governments often don't want to, or can't, work.

Nicole was always there with her door open, her arms open, her ears open - just what you need.

You can seduce a man without taking anything off, without even touching him.

I formed a band when I was about 13, and we all listened to punk - or what we thought was punk!