Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

When an economist says the evidence is "mixed," he or she means that theory says one thing and data says the opposite.

My mantra is if you want to help people accomplish some goal, make it easy.

There's no reason to think that markets always drive people to what's good for them.

People exaggerate their own skills. they are optimistic about their prospects and overconfident about their guesses, including which managers to pick.

The lesson from behavioral economics is that people only save if it's automatic.

So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.

Investors must keep in mind that there's a difference between a good company and a good stock. After all, you can buy a good car but pay too much for it.

A good rule of thumb is to assume that everything matters.

There are cases when I can make myself better off by restricting my future choices and commit myself to a specific course of action.

I think the people who've been the most overconfident in our business in the last decade have been the people that called themselves risk managers.

Good People bring out the good in other people.

I am sure that every one of my colleagues - Democrat, Republican, and Independent - agrees with that statement. That in the voting booth, every one is equal.

This is the real power of habit: the insight that your habits are what you choose them to be.

Oh, I've seen copies [of Linux Journal] around the terminal room at The Labs.

You cannot sell a blemished apple in the supermarket, but you can sell a tasteless one provided it is shiny, smooth, even, uniform and bright.

How poetic you are," she said. "I've a notion that poetry is the highest form of self-deception.

Once I establish credit, I may be able to function. A man needs credit. Especially when he has no money.

Grandfather kicked the stop pedal, and my face gave a high-five to the front window.

Who keeps on loving you when you've been lying, saying things that ain't what they seem? God does, but I don't. God will, but I won't.