Remember, that the logo is really the dot on top of the i.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

I am delighted to experience the beauty of life.

I was lonelier than I should be, for a woman in love, or half in love.

No, but I imagine there's a gun tucked away somewhere on your body. And I know what you can do with that, hotshot."He took a step toward her. "With what, sweetheart? With the gun? Or the body?

In America, everybody thinks they're an entrepreneur. That's the problem. It's not a title that anybody should call oneself.

Economics is not brain surgery.

It's the moment you think you can't, that you can

Certainly it's nice to have historic moments like this but eventually somebody will break this record. We're aiming for the end result, otherwise the rest is useless.

We need a moral philosophy in which the concept of love, so rarely mentioned now by philosophers, can once again be made central.

Indeed, the very first resolution of the General Assembly of the United Nations - adopted unanimously - called for the elimination of nuclear weapons.

Love is simply the name for the desire and pursuit of the whole.