Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Treat time and money as though they are the same by using both resourcefully.

The universe is a mirror—if you smile at her, she smiles at you with joy.

The blizzard doesn't last forever

Treacherous people do not last only memories of their treason last.So will it last with emotions mixed, of love and hate for treacherous ones.

You see a woman, 22 years old, going out with a guy over 60 - and it's kind of natural. But if it happens in the opposite direction everyone says, 'What is going on there?

The multitude which is not brought to act as a unity, is confusion. That unity which has not its origin in the multitude is tyranny.

Breaking America's oil addiction would not lead to a future of sackcloth and ashes.

Being scared isn't the problem. It's not running away that's the hard part.

For retirement brings repose, and repose allows a kindly judgment of all things.

To stay at my best, I have to stop talking during the preceding day.