Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.

Contrary to popular belief, Americans don't hate advertising.

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

The first step in exceeding your customer's expectations is to know those expectations.

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.

Numerals are images of amounts. But the amounts they represent are real.

It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Love is a drama of contradictions.

We ascribe meanings because it is our nature to do so..We can no more see a thing without searching for a meaning than we can see a snag in a robe without pulling on the loose thread.

See? That’s it, ” he said, waving his hand. “That’s part of what makes us so great, Luce. I’m crazy. You’re crazy. Together, we make our own brand of crazy.

That was New York

Simple ingredients, treated with respect... put them together and you will always have a great dish.

I can only give you some hints. You have to place him in a situation where your advantages are magnified.

The wish to lead out one's lover must be a tribal feeling; the wish to be seen as loved is part of one's self-respect.

Without question, purity is beautiful. We're not talking about repression or prudishness, but about having a confident and serene sense of your dignity and worth.

I worked in Tesco's staff canteen because I fancied a boy on the tills. I served him his lunch in a hairnet and tan tights. Not just that, of course - I had a lovely white onesie.

Every aspect of your personality, if you're wise, you're able to separate each one of them and put them to use at the best time for the best position.