Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.

Seniority has nothing to do with intellectuality, your individuality wins the majority or minority, simply because you maintained the status quo of your peculiarity.

Real love ought to be more like a tree and less like a flower

For now, feeling as though my own brain were unhinged or as if the shock had come which must end in its undoing, I turn to my diary for repose. The habit of entering accurately must help sooth me.

The Party System was founded on one national notion of fair play. It was the notion that folly and futility should be fairly divided between both sides.

Once we know the number one, we believe that we know the number two, because one plus one equals two. We forget that first we must know the meaning of plus.

When poverty is more disgraceful than even vice, is not morality cut to the quick?

Questions draw us together. Answers push us apart.

The theft potentially of data does create this image of sort of cloak and dagger politics that we sort of imagine when we think of underhanded politics.

Let us in education dream of an aristocracy of achievement arising out of a democracy of opportunity