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Claude C. Hopkins Quotes: Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
         

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly


Claude C. Hopkins
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Other quotes of Claude C. Hopkins


Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table



Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves



Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.



Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring



Platitudes and generalities roll off the human understanding like water from a duck.

Platitudes and generalities roll off the human understanding like water from a duck.



Curiosity is one of the strongest human incentives

Curiosity is one of the strongest human incentives



The man who wins out and survives does so only because of superior science and strategy.

The man who wins out and survives does so only because of superior science and strategy.



The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.



Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way



Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns





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Miracles happen when expectation meets faith.

Miracles happen when expectation meets faith.



My uncle Ernie didn't believe in God.At least that's what he said. But he alwaysWent to church on Christmas. Which I thoughtSeriously compromised his atheism.

My uncle Ernie didn't believe in God.At least that's what he said. But he alwaysWent to church on Christmas. Which I thoughtSeriously compromised his atheism.



Let us take you into a deeper experience, make a moment a lasting conveyable memory. Let us help build your tribe.

Let us take you into a deeper experience, make a moment a lasting conveyable memory. Let us help build your tribe.



Language is no barrier for a lover of words.

Language is no barrier for a lover of words.



Most artists don't know a hit. You can say I want this one to be a hit but it never become that way. The public decides that for you.

Most artists don't know a hit. You can say I want this one to be a hit but it never become that way. The public decides that for you.



I have always thought that there is no more fruitful source of family discontent than a housewife's badly cooked dinners and untidy ways.

I have always thought that there is no more fruitful source of family discontent than a housewife's badly cooked dinners and untidy ways.



Success is doing the best you possibly can with what you've been given. There are an alarming number of wealthy failures in the world today.

Success is doing the best you possibly can with what you've been given. There are an alarming number of wealthy failures in the world today.



Non-technical questions sometimes don't have an answer at all.

Non-technical questions sometimes don't have an answer at all.



Need a distraction today? Not only does 12 + 1 = 11 + 2, but the letters "twelve plus one" rearrange to give you "eleven plus two."

Need a distraction today? Not only does 12 + 1 = 11 + 2, but the letters "twelve plus one" rearrange to give you "eleven plus two."



In 1600, when Shakespeares audience at the Globe heard Hamlet for the first time, every one of them knew very well what it meant to be handed a cup of wine by a figure of authority and told to drink.

In 1600, when Shakespeares audience at the Globe heard Hamlet for the first time, every one of them knew very well what it meant to be handed a cup of wine by a figure of authority and told to drink.




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This page presents the quote "Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly". Author of this quote is Claude C. Hopkins. This quote is about altered, advertising, folly, long, method, plans,.