Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

I want to kiss you again, Tess.”“Why?”He chuckled, low under his breath. “Why? Because you’re beautiful, and because I want you. And I think you want me too.

My father used to say, 'If you want to know the artist, look at the art'. He was usually talking about Stanley Matthews or Don Bradman when he said it.

The world will lose its treasures if everyone depends on someone to think for him/her! The world will lose its pleasures if everyone depends on someone to make him/her happy!

I know this is awkward, but when you laugh after almost everything you say, it ends up undermining you.

All the best bands have a language, and what they say within that language makes it is what it is.

Fragile as reason is and limited as law is as the institutionalised medium of reason, that's all we have between us and the tyranny of mere will and the cruelty of unbridled, undisciplined feelings.

My future depends mostly upon myself.

On any occasion when one can discover the cause of events, one should not resort to the gods.

There was, like, this black hole where the world used to be, and we were both falling toward it. What could we hold on to?

Why worry about what threatens our heads or purses? Let us think instead of what threatens our souls.