Selling more stuff to more people more often for more money more efficiently

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Challenge everything, assume nothing.

A brand is essentially a container for a customer’s complete experience with the product or company.

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

If you don't keep giving customers reasons to buy from you, they won't

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

God is love. Love is of God. Whoever loves is of God.

Nothing is lost, nothing is created all is transformed. Nothing is the prey of death. All is the prey of life.

People tell me they open my e-mails first, because they aren't demands and you don't need to reply. They're simply for pleasure.

Life is a guy trying to play a violin solo in public, while learning the music and his instrument at the same time.

Excellent leaders of people lower themselves.

The root of the evil is not the construction of new, more dreadful weapons. It is the spirit of conquest.

A respectful understanding of another's experience.

I like to know what's happening.

Sometimes it works, sometimes it doesn't. But there is always a time and a place for the subsets within genres.

I'm like this mercenary actor going from show to show - people love to hire me, but then don't want me around much.