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David Ogilvy Quotes: Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
         

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.


David Ogilvy
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The consumer isn't a moron; she is your wife.



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A good advertisement is one which sells the product without drawing attention to itself.



The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.



If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.



The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.



I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.



Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.



Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.



If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.



Tell the truth, but make the truth fascinating.

Tell the truth, but make the truth fascinating.





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Quote Description


This page presents the quote "Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.". Author of this quote is David Ogilvy. This quote is about men, researchers, ideas, creative people, executives, senior, monopoly,.