Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Nevertheless, in this sea of human wretchedness and malice there bloomed at times compassion, as a pale flower blooms in a putrid marsh.

You can only rise so far by climbing on others’ shoulders, you know.

I never dreamt, in my dream, I'm Dalai Lama.

Thought runs you. Thought, however, gives false info that you are running it, that you are the one who controls it. Whereas actually thought is the one which controls each one of us.

Satan can wreak havoc but he cannot claim the victory.

I'm obsessed with low end, its kind of my religion. In a way it has given me a chance to explore more than I have in any other project.

I was a woman, a divorcee, a socialist, an agnostic . . . all possible sins together.

The trouble with improv is that it is often about being funny in the moment without any real consideration for the bigger picture.

Look at the world. See the problem. And solve it

To the man grown the long crowded mile of his boyhood becomes less than the throw of a stone.