Simplicity is really hard.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Our normal sense of the person as a lonely island of consciousness, is a dramatic illusion based on theological imagery.

I've found that if I say what I'm really thinking and feeling, people are more likely to say what they really think and feel. The conversation becomes a real conversation.

Sometimes a book is better than it ever had a right to be because of the history the reader brings to the reading and because of the methods educators use to bring a particular story alive.

I don't doll myself up for TV because I want people to accept me for who I am.

With 300 million people in America, you can fail to impress 299 million of them and still go platinum.

Live in the kingdom of God in such a way that it provokes questions for which the gospel is the answer.

Conformity—the natural instinct to passively yield to that vague something recognized as authority.

Ever heard of the word please?" "Never.

Anxiety may consist of the loss of psychological or spiritual meaning which is identified with one's existence as a self, i.e., the threat of meaninglessness.

I've crippled more people than polio.