Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

When a politician spends a million on himself, we rally and call him a thief. But when a cardinal spends the same amount on his attire, we kneel down and kiss his hand.

... it is because we have acquired technical knowledge without understanding the total process of life that technology has become a means of destroying ourselves

The bad things, don't do them.The good things, try to do them.Try to purify, subdue your own mind.That is the teaching of all buddhas.

I'm not a great shopper but I do buy a lot of books. I'm the publishers' friend - I buy a hundred books a year and read four.

Trust that you are connected to your being, which knows what to do at all times.

If what you want to paint is the emotive mood in all its strength... then you must not sit and stare at everything and depict it exactly as one sees it.

Winning is more related to good defense than good offense

I have no limits! I cannot be contained because I'm the container.

I'm less of a straight-up, traditional vocalist.

Ku’Sox was indeed a demon. In. The. Sun. I needed answers, but I wanted them from Al, not…Cute Socks here.