Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

How strange it is beholding this, and, very confident, proclaim that such magnificenceoccurred by accident.

There are people among us who are biologically human but who are androids in the metaphoric sense.

Taking decision and acting out our decisions leads to increase

I'm grateful for my lines of wisdom. Of course, there are days when I think: 'Oh my gawd, I look a bit tired.' But I can pull it together if I have to.

If I want to continue to build the kind of effort we have with Do Something, being in a public office would help. I wouldn't rule it out, but it's not something I feel determined to do.

CALVIN: When I grow up I want to be an inventor. First I will invent a time machine. Then I'll come back to yesterday and take myself to tomorrow and skip this dumb assignment.

The thing that makes a creative person is to be creative and that is all there is to it.

When I first moved from photography to filmmaking, I was worried about how big I had to become. I was one person, or maybe me and an assistant, and I had these small cameras, and maybe a flash.

He was brother to a liar and brother to an angel, son of a dream and son of a dreamer.

Not taking a risk is a risk. That's how I see it.