So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

My health is like a garden

When I was laying there in his arms nothing else mattered. My parents, my lack of funds, everything just seemed to melt away as I was lost in his lips"- Bentley Evans

Oh, oh, I'm so sorry I just forgot that what I ask it can not be answered why??You don't the rights to answer it, you don't have the guts, you are afraid aren't you?

What is it that makes us trust our judges? Their independence in office and manner of appointment.

It was observed of Elizabeth that she was weak herself, but chose wise counsellors; to which it was replied, that to choose wise counsellors was, in a prince, the highest wisdom.

I do not despair in the least of ultimate triumph. I repeat it with intense conviction.

One of the great parts about my job is I travel the world. I was in India right before the [Narenda] Modi election, and I don't think he was the frontrunner until the end.

I try to do yoga. I really enjoy stretching and having a nice yoga class or taking a run on the beach. I'm not a big fan of the gym. I try to be out as much as possible.

As the week wore on, Ivan contemplated the merits of inertia as a problem-solving technique with growing favor

Be silly. Be honest. Be kind.