Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I laugh, and it's laughter, not light, that casts out the darkness building within me, that reminds me I am still alive, even in this strange place where everything I've ever known is coming apart.

Being a professional woman, I function the best when I don't distinguish between work and play.

The most powerful thing in the world is an idea.

Accents are funny in that they have this odd draw for us, yet we forget we have one, too. No one is without an accent, but the one you’ve got seems like oatmeal to their caviar.

I have remarked very clearly that I am often of one opinion when I am lying down and of another when I am standing up.

If you look at all forms of collectivism, be it communism or fascism, people are reduced to animals.

In the sublimest flights of the soul, rectitude is never surmounted, love is never outgrown.

Making knots. Making knots. No word. Making knots. Tick-tock. This is a clock. Do not think of Gale. Do not think of Peeta. Making knots.

I am not blaming those who are resolved to rule, only those who show an even greater readiness to submit.

Our lives our guided by that general conception of the course of things which has been created by society for social purposes.