Some people call it global warming; some people call it climate change. What is the difference?

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

She will blind everyone with bright light to cover the truth ...

Our task must be to free ourselves by widening our circle of compassion to embrace all living creatures and the whole of nature and its beauty.

Stop trying to define who you are and just be.

Beauty made you love, and love made you beautiful.

Some people enjoy taking a light stroll in the morning and that gives them relief and that sort of feeling. That is what I gain by practicing, by swinging the bat.

All the marvels of nature are glimpses of His divine power and expressions of His love.

Magic of the nights is always much impressive than the magic of the days!

If I have any message for others, it is to go for help early and not to be a resistant patient

Profitability is where the country grows and everybody rises up with it.

I do think that there are cultural differences in the extent to which we value having more and more choice.