Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

You are small. Your foe is big. But your God is bigger still.

In kindergarten we all stand before a choice - Do we accept the accepted to be accepted or do we stay logical and keep thinking?

Celebrity is something I've never been into, and never will be.

Financially Im comfortable. But life has a lot more in store for me.

I put all of my resources into pushing the evolution in an industry that is notoriously backwards and I enjoy pushing that envelope,.

I can't edit live as meticulously as I can for an album.

No vision of God and heaven ever experienced by the most exalted prophet can, in my opinion, match the vision of the universe as seen by Newton or Einstein

When you meet chimps you meet individual personalities. When a baby chimp looks at you it's just like a human baby. We have a responsibility to them.

There are more people who are not straight, white males going to shows.

You have to believe in love stories and prince charming and that eventually you'll find your own happily ever after.