Stories carry things. A lesson or moral. Information or a take-home message.

Going viral isn’t random, magic, or luck. It’s a science.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Marketing is about spreading the love.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

If something is built to show, it's build to grow.

Top of mind means tip of tongue.

People don't need to be paid to be motivated.

Virality isn’t born, it’s made.

Men will not look at things as they really are, but as they wish them to be--and are ruined.

Over there, in Europe, all was shame and anger. Here it was exile or solitude, among these languid and agitated madmen who danced in order to die.

The social brain is in its natural habitat when we're talking with someone face-to-face in real time.

Every actor has to love and loathe the character he plays.

Seems like every time life starts straightening itself out, something's gotta go and happen.

God judges men according to the use they make of the light which He gives them.

You and I both know that as long as our representatives are held hostage to their funders - and their funders are not all of us - our system will not work

I’ve worked in construction, in a factory sewing clothes. I also sold flowers and doughnuts - just odd jobs to try to make 10 pesos, which is equivalent to 20 cents.

The President proclaims war, and those Senators who dissent are not those who know better, but those who can afford to...Democracy becomes a government of bullies tempered by editors.

I didn't get on TV until I was 30, which is really fortunate because you are who you are at that point.