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Al Ries Quotes: Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
         

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.


Al Ries
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Other quotes of Al Ries


Don’t be in a rush to get big. Be in a rush to have a great product.

Don’t be in a rush to get big. Be in a rush to have a great product.



A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.



The only way to win is to learn faster than anyone else.

The only way to win is to learn faster than anyone else.



The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.



Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.



A brand should strive to own a word in the mind of the consumer.

A brand should strive to own a word in the mind of the consumer.



Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.



The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.



A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.



Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.





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Sometimes all it takes is a little watering everyday and a sunny day to follow, that's how weeds become flowers and new dawns rise - why would it be any less then for a human life?

Sometimes all it takes is a little watering everyday and a sunny day to follow, that's how weeds become flowers and new dawns rise - why would it be any less then for a human life?



In the interstices of language lie powerful secrets of the culture.

In the interstices of language lie powerful secrets of the culture.



Affleck was the bomb in Phantoms.

Affleck was the bomb in Phantoms.



Golf is like smoking, I have been trying to quit for years.

Golf is like smoking, I have been trying to quit for years.



A true Grandmaster is a person who starts the arts at a very young age and continues it until their body will no longer allows it. Then they still contribute mentally to the art.

A true Grandmaster is a person who starts the arts at a very young age and continues it until their body will no longer allows it. Then they still contribute mentally to the art.



Glenda Adams has written a wicked and witty novel.

Glenda Adams has written a wicked and witty novel.



Given a choice between hearing my daughter say "I'm pregnant" or "I used a condom", most mothers would get up in the middle of the night and buy them herself.

Given a choice between hearing my daughter say "I'm pregnant" or "I used a condom", most mothers would get up in the middle of the night and buy them herself.



To me, watercolor is a Western medium, so when I feel like I am using a Western manner I will use English to sign my name.

To me, watercolor is a Western medium, so when I feel like I am using a Western manner I will use English to sign my name.



Your capacity to grow determines your capacity to lead.

Your capacity to grow determines your capacity to lead.



When my father didn't have my hand, he had my back.

When my father didn't have my hand, he had my back.




Quote Description


This page presents the quote "Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.". Author of this quote is Al Ries. This quote is about strategy, marketing, advertising, himalayas, timing,.