Study the methods of your competitors and do the exact opposite.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The highest religion of human is the identity for which he is living rest is either one of the path or unnecessary fight.

The best part about turning to the dark side of you, it sets you free.

Make Hard Work Your Best Friend. Hard Work becomes Smart Work

Obligation is a more effective weapon against the Will than any penalty, threat or act of force.

At my core, the glass isn't half-empty, it's not even what I ordered in the first place.

It was their individuality combined with the shyness of their behavior that remained the most captivating impression of this first encounter with the greatest of the great apes.

You've touched people and known it. You've touched people and never may know it. Either way, you have something to give. It is in giving to one another that each of our lives becomes meaningful.

Money is that dear thing which, if you're not careful, you can squander your whole life thinking of.

I don't believe in the no-win scenario

Oh, no. We can’t have that. Where you going, Mr. Meanie-Pants? You don’t hurt people then run. That’s just rude. Can the Simi barbecue him, or is he on the ‘No Simi’ eat list?” – Simi