Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations exist to enable ordinary people to do extraordinary things.

No matter how many people believe or don’t believe in you, you must bethe ultimate believer in yourself!

We are never so happy nor so unhappy as we suppose ourselves to be.

I know what it feels like to have the door slammed firmly in my face, so I'm cool with that.

No one told me that it would all happen at the same hallowed time: Mothering is at once the hardest and the holiest and the happiest.

The influence of one's parents is powerful and permanent.

At the end, [Eva Braun] begged me to spare these letters [to Adolf Hitler] and bury them. She specifically wrote to me and told me over the phone not to read any of the letters, she made me promise.

Ten to 20 years out, driving your car will be viewed as equivalently immoral as smoking cigarettes around other people is today.

Justice is no longer a concern of the justice system.

Typography exists to honor content.

In my experience flying search-and-rescue missions, the greatest single variable contributing to successful rescues was the preparedness and expertise of the person(s) in distress.