THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Imperfection keeps me trying, and I won't stop even if I do achieve it.

Success in its highest and noblest form calls for peace of mind and enjoyment and happiness which come only to the man who has found the work that he likes best.

Flesh-meats will depreciate the blood. Cook meat with spices, and eat it with rich cakes and pies, and you have a bad quality of blood.

I mean to defend the rights of individuals in a liberal prospect.

My mom really instilled in me this idea that parents are not perfect and they make mistakes.

Creativity is taking known elements and putting them together in unique ways

If I wanted you to understand it, I would have explained it better.

The strongest part of a religion today is its unconscious poetry

You see people who get so many big opportunities, and they take them, and they're not ready.

Look at the declining television coverage. Look at the declining voting rate. Economics and economic news is what moves the country now, not politics.