Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

Give me a child and I'll shape him into anything.

The major difference between rats and people is that rats learn from experience.

Education is what survives when what has been learned has been forgotten.

Behavior is determined by its consequences.

That's all teaching is; arranging contingencies which bring changes in behavior.

Behavior is shaped and maintained by its consequences

The way positive reinforcement is carried out is more important than the amount.

It is not a question of starting. The start has been made. It's a question of what's to be done from now on.

Love makes you stupid. Love makes you weak. Love will kill you all one day, and it’s going to kill you today.

Self confidence is greatest tool for success.

Writers have to be tenacious to the point of being pathological. Rejection and criticism is assured.

The telephone becomes an instrument of torture in the demonic hands of a beloved who doesn't call.

Television is not real life. In real life people actually have to leave the coffee shop and go to jobs.

Consequently, the sensuous aspect of art is related only to the two theoretical sensesof sight and hearing, while smell, taste, and touch remain excluded.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

Perfection is the measure of heaven, and the wish to be perfect the measure of man.

Technique is what you fall back on when you run out of inspiration.

The personal lives of painters are tragic and inevitable and do not explain the artist. For the artist is his work and no longer human.