Tell the truth, but make the truth fascinating.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Don't count the people that you reach, reach the people who count

To love is to destroy and to be loved is to be the one destroyed

When you refuse to settle for less than the best...the best tends to track you down.

Summer was full on and the nights hot. It was like lying in warm syrup there in the dark under the viaduct, in the steady whine of gnats and nightbugs.

When someone hates you, send them flowers.

Love doesn't grow on the trees like apples in Eden - it's something you have to make and you must use your imagination to make it too just like anything else. It's all work work.

When we're out of the eighties, the nineties are gonna make the sixties look like the fifties!

They were numerically outnumbered.

It's like the little rat in the Skinner box who says, "I've got this psychologist under my control. Every time I press the bar, he gives me a food pellet."

No one should be judged by the worst moment of his life.

Most people would rather defend to the death your right to say it than listen to it.