Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.

Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.

The power of knowing, in that first two seconds, is not a gift given magically to a fortunate few. It is an ability that we can all cultivate for ourselves.

Bad improvisers block action, often with a high degree of skill. Good improvisers develop action."(p.115)

In the general American population, 3.9 percent of adult men are six foot two or taller. Among my CEO sample, almost a third were six foot two or taller.

Life is a university, you will keep learning new things all the time. The tombstone will be your degree.Make sure it's worth a fortune for those who admire you.

Because I found the strength to do the things I believe in, and the will to stop doing the things I don't believe in.So I have discovered what it means, to be at peace.

They know where happiness lies, not in a cave or a country, but in love and the freedom to give and take what has been there all along.

Sluggish idleness--the nurse of sin.

I think a lot of songwriters would agree that it's often easier to find inspiration in misery.

It is neither the statesman nor the friend who is asking your help and assistance, but simply the man.

Don’t bring the ocean if I feel thirsty, nor heaven if I ask for a light; but bring a hint, some dew, a particle, as birds carry only drops away from water, and the wind a grain of salt.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

We have to be respectful to one another.